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ProForm 720 E Review

Quick Summary

The 720 E elliptical trainer is the middle model of three in ProForm’s cost-conscious Endurance Series.

Sale priced at just $799, it’s one of the cheapest ellipticals to offer a healthy 19” stride.

It has other good specs too: 24 preset workouts, a maximum 20 degree power incline, wireless telemetry, and a console that’s ready for iFit Coach.

Is it your best bet? Get insights from this in-depth ProForm 720 E review below.


Model ProForm 720 E

Our custom rating considers all of the elliptical's features, specs, warranties, and 100's of user & expert reviews, to save you time!

List Price

Suggested retail price, typically higher than the price you'll pay with our recommended retailers.

Best Price

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Resistance is what determines calories burned per stride. The more levels, the more precisely you can control the difficulty.

20 Levels
Resistance Type

The type of resistance affects the performance of your elliptical. Magnetic and Eddy-Current are the most common types.

Silent Magnetic
Stride Length

Stride Length is important for comfort and smooth strides. A stride length of 18-21 inches is ideal for most heights (5'3 - 6'7).

19 inches

Elliptical pedals can be cushioned and adjustable for maximum comfort and minimum impact on joints for injury prevention.

Oversized & Cushioned

Some elliptical trainers can be set at an incline to increase difficulty and burn more calories.

0 - 20 Degrees

The flywheel controls the smoothness and resistance of your workout. In general, the higher the better.

20 lb.

Elliptical Programs allow you to complete a workout with changing speeds and inclines, without changing anything manually.

User Profiles

For each profile the elliptical allows, you can create a custom user account with saved programs and goal settings.

1 User
Heart Rate

Heart Rate programs allow you to track how many times your heart is beating per minute (bpm), and some control the workout for you.

EKG Pulse Grips

Elliptical Display refers to the screen you'll look at to monitor workouts. LED and LCD displays are similar to TV screens.

5" Backlit LCD
Max. Weight

Max User Weight is the amount of weight, in pounds (lbs), that it can safely support, which can represent durability.

325 lbs

Dimensions are included to help you figure out if this elliptical will fit properly (Length x Width x Height and Height x Depth).

70.7" x 26" x 68.25"
Upper Body

Most ellipticals have handles to hold while you're working out that provide an upper body workout.

Accessory Tray

Some ellipticals include an accessory tray for holding items such as water bottles, wallets, keys, or MP3 players like iPods.


Ellipticals that include a sound system allow you to listen to your MP3 player/iPod through built-in speakers (without headphones).

Cooling Fans

Cooling Fans are designed to help keep you cool during an intense workout on your elliptical.


Some ellipticals are designed to conserve space by folding up. This is a convenient option, but some features might be reduced.

Quick Controls

Quick Controls allow you to select speed, incline and even workout programs with the touch of a button (usually on the handles).


The warranty is an important part of your investment. The longer the warranty, the longer you can get free/discounted repairs.

Frame: Lifetime
Parts: 2 Years
Labor: 1 Year

Rating: 86.3%

Our Rating for the 720 E

Rating: 86.3/100. The ProForm 720 E is an entry-level elliptical trainer from a popular mass market brand. It has a low $799 sale price and an attractive mix of features: The 720 E supports a 19” stride, has a power incline to boost calorie burn and help sculpt your body, and is programmed for workout variety with 24 apps plus the option to use iFit Coach. With easy integration of your tablet computer and music files too, the 720 E makes it easier than ever to follow through with exercise plans. The main shortcoming for stronger trainees is the 20-pound flywheel; more resistance might be preferred for strength training. (A heavier drive would produce a smoother ride too, closer to what’s expected of a commercial elliptical trainer.) Here are lists of pros and cons of choosing the ProForm 720 E home elliptical.


  • Steel frame with lifetime warranty
  • 20 resistance levels
  • Power incline to 20 degrees
  • 24 workout apps
  • Ready for iFit Coach
  • Tablet holder with adjustable angle
  • iPod-compatible sound system
  • Grip pulse sensors and compatible with Bluetooth chest straps
  • Two-speed fan
  • Console can be powered with batteries or included AC adaptor
  • Water bottle holder
  • Transport wheels
  • Two-year parts warranty


  • Resistance isn’t powerful enough for advanced trainees (20 pounds effective flywheel)
  • Basic display (5” LCD, whereas other ProForms have touchscreens with web)
  • Consumers have complained about quality control and customer service


The new ProForm Endurance 720 E offers good basics for beginners and is trimmed with extras for motivation. Like all ProForm ellipticals it has moving handlebars so the whole body is exercised. A main feature to note is its 19-inch long footpath, which is sized best for adults of average and shorter statures. For excellent muscle definition the path can be angled up to 20 degrees with a power incline. Resistance on this trainer is respectable but light when compared with commercial ellipticals; there are 20 tension settings from a 20-pound drive. Read on for details about these and other features on the 720 E.

Workout Programs

ProForm ellipticals have wide workout selections compared with those from other brands. The new 720 E has 24 professionally designed elliptical routines programmed into the console. These programs adjust the pedal resistance and incline to help you train for calorie burn or performance.

Unlimited personal training guidance is accessible with an iFit Coach subscription. Using your own tablet computer docked on the console you can access iFit Coach and use new workout programs that control the 720 E’s resistance and incline. One option is to download a new personal training workout everyday; iFit Coach can design a plan that’s tailored to your profile. Another option is to create immersive Google Maps workouts with Street View. These let you virtually train around the world with simulations of the rise and fall of topography as the 720 E pedals auto-adjust! iFit Coach members also get access to an ever-expanding online library of HD video workouts featuring famous personal trainers. And besides these workout programs, iFit Coach brings benefits such as automated stats tracking and customized advice about menu planning, ideal sleep times and more. Each iFit Coach subscription can support four member profiles.

ProForm 720 E Features

The 720 E is a front drive trainer. With the flywheel stored up front, the machine needs less floor space compared with a rear drive machine. It has a 68.25″ x 26″ footprint.

Transport wheels are attached.

New for 2017 the 720 E has a 19-inch stride path. (Earlier versions have 20” paths.) For stride variation an electronic incline is included. The top setting is 20 degrees.

The drive is a 20-pound flywheel. It supports 20 levels of magnetic resistance.

Soft grips cover the handlebars for your comfort. The bars are easy to hold for a total body workout.

The control center for preset programs on the Endurance 720 E is a 5” LCD. It shows speed, time, distance and calories burned. It can also show heart rate data if you wear a wireless chest strap (not included) or squeeze sensors on the handlebars.

An adjustable angle bracket is provided for your tablet computer. A tablet or smartphone is needed for use with iFit Coach, whereas the 920 E has an integrated iFit display.

For extra motivation the console is smartphone-friendly. Leave your ear buds behind and use the elliptical’s Intermix Acoustics 2.0 speakers.

This elliptical has a 325-pound user weight capacity.

Warranty & Guarantee

The ProForm Endurance 720 E elliptical warranty includes:

– Frame: Lifetime
– Parts: 2 Years
– Labor: 1 Years

ProForm has a 30-day money back guarantee on all elliptical trainers.


The ProForm Endurance 720 E is among the cheapest elliptical machines combining a 19” stride with power incline and potentially unlimited personal training programming.

Overall this fitness machine can be a rewarding buy for beginners. If you can spend an additional $200 though we recommend the ProForm Endurance 920 E as an alternative. The extra investment will bring a smoother ride and holds more long-term value.

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