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ProForm 720 E Review

Quick Summary

The Endurance 720 E is the mid-level elliptical trainer in ProForm’s Endurance Series.

Closeout priced at just $799, it’s one of the lowest priced ellipticals available with a 20″ stride.

It has other great specs too: 24 preset workouts, an iFit-enabled console and a maximum 20 degree power incline.

But is this the best elliptical for your home gym?

Decide with insights in the honest ProForm 720 E review below.


Model ProForm 720 E

Our custom rating considers all of the elliptical's features, specs, warranties, and 100's of user & expert reviews, to save you time!

List Price

Suggested retail price, typically higher than the price you'll pay with our recommended retailers.

Best Price

Since prices change daily, this link goes to our preferred retailer for the best price we've found.


Resistance is what determines calories burned per stride. The more levels, the more precisely you can control the difficulty.

20 Levels
Resistance Type

The type of resistance affects the performance of your elliptical. Magnetic and Eddy-Current are the most common types.

Silent Magnetic
Stride Length

Stride Length is important for comfort and smooth strides. A stride length of 18-21 inches is ideal for most heights (5'3 - 6'7).

20 inches

Elliptical pedals can be cushioned and adjustable for maximum comfort and minimum impact on joints for injury prevention.

Oversized & Cushioned

Some elliptical trainers can be set at an incline to increase difficulty and burn more calories.

0 - 20 Degrees

The flywheel controls the smoothness and resistance of your workout. In general, the higher the better.

20 lb.

Elliptical Programs allow you to complete a workout with changing speeds and inclines, without changing anything manually.

User Profiles

For each profile the elliptical allows, you can create a custom user account with saved programs and goal settings.

1 User
Heart Rate

Heart Rate programs allow you to track how many times your heart is beating per minute (bpm), and some control the workout for you.

EKG Pulse Grips

Elliptical Display refers to the screen you'll look at to monitor workouts. LED and LCD displays are similar to TV screens.

5" Backlit LCD
Max. Weight

Max User Weight is the amount of weight, in pounds (lbs), that it can safely support, which can represent durability.

325 lbs

Dimensions are included to help you figure out if this elliptical will fit properly (Length x Width x Height and Height x Depth).

67.1" x 25" x 69.1"
Upper Body

Most ellipticals have handles to hold while you're working out that provide an upper body workout.

Accessory Tray

Some ellipticals include an accessory tray for holding items such as water bottles, wallets, keys, or MP3 players like iPods.


Ellipticals that include a sound system allow you to listen to your MP3 player/iPod through built-in speakers (without headphones).

Cooling Fans

Cooling Fans are designed to help keep you cool during an intense workout on your elliptical.


Some ellipticals are designed to conserve space by folding up. This is a convenient option, but some features might be reduced.

Quick Controls

Quick Controls allow you to select speed, incline and even workout programs with the touch of a button (usually on the handles).


The warranty is an important part of your investment. The longer the warranty, the longer you can get free/discounted repairs.

Frame: Lifetime
Parts: 2 Years
Labor: 1 Year

Rating: 70.1%

Our Rating

Rating: 70.1/100. The ProForm 720 E is closeout priced, supports a long stride and is loaded with electronics for workout variety and digital entertainment. It has a fair warranty for its $799 sale price too. What’s the catch? It falls short of meeting elite athletes’ needs; the flywheel is relatively light. Considering its 20 degree power ramp though, it might deliver enough training to earn a spot in your home gym.

Some alternatives to the ProForm 720 E are suggested after the lists of pros and cons below.


  • Commercial steel frame
  • SMR™ Silent Magnetic Resistance
  • 20 resistance levels
  • Incline power ramp (20 degrees)
  • 24 workout apps
  • iFit-enabled
  • Integrated tablet holder above console
  • iPod-compatible (2-inch speakers)
  • Grip pulse sensors and compatible with Bluetooth chest straps
  • Two-speed fan
  • Console can be powered with batteries or included AC adaptor
  • Water bottle holder
  • Transport wheels
  • Two-year parts warranty


  • Basic display (5-inch LCD)
  • Front drive design is uncomfortable for some
  • Consumers have complained about quality control and customer service
  • Flywheel isn’t heavy enough for advanced athletes


For an elliptical with more power, check out these alternatives:

– ProForm Endurance 920 E
Sole E25


The ProForm Endurance 720 E offers good basics for beginners and is trimmed with extras for motivation. Choose from 24 preset workouts or expand your workout variety with an iFit membership. A removable bracket lets you attach your own tablet computer to run iFit or your other files.

The 720 E’s front drive design helps keep the cost low, but generally rear drive and center drive ellipticals make it easier to use a good posture during workouts. This trainer is also limited by its relatively light resistance. It has a 20-pound flywheel and 20 degree power ramp.

Workout Programs

Using your own tablet computer you can access iFit’s immersive Google Maps workouts with Street View.

The tablet can be set in a bracket at the top of the 720 E’s console. Here you can also watch iFit video workouts, download a new elliptical workout every day, take part in online races and get other fitness support. iFit subscriptions cost $99/year and allow four member profiles.

Additionally 24 workouts are built into the console. These were designed by a certified personal trainer to help maximize your training time.

ProForm 720 E Features

This elliptical features a 20” stride and 20 degree power incline. It has oversized pedals to help you find a comfortable position.

The drive is a 20-pound flywheel. It supports 20 levels of magnetic resistance.

The control center for workouts is a 5″ LCD. It shows speed, time, distance and calories burned. It can also show heart rate data.

The console also is compatible with MP3 players. Leave your ear buds behind and use the elliptical’s iPod-compatible port and Intermix Acoustics 2.0 speakers.

The 720 E has a 67.1″ x 25″ footprint. Transport wheels are attached. The machine has a 325-pound capacity.

Warranty & Guarantee

The ProForm Endurance 720 E warranty includes:

– Frame: Lifetime
– Parts: 2 Years
– Labor: 1 Years

ProForm has a 30-day money back guarantee on all elliptical trainers.


The ProForm Endurance 720 E is among the lowest-priced ellipticals combining a 20-inch stride with iFit and lots of preset workouts.

However, you might be better off choosing an elliptical with more substance. The Endurance 920 E, for example, costs just a bit more and has a heavier drive.